digital marketing course

digital marketing course

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TIME

COURSE DELIVERY

Online Course

Instructor Led

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$200

digital marketing course online

The

online digital marketing courses

will provide students digital skills and practical knowledge to market product or services successfully. The objective of the course is to help participants to understand digital marketing methods, from a variety of perspectives-as analysts, consumers, and entrepreneurs. we aim at covering the basic marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of digital marketing and analytical tools.

digital marketing

Key Features

Course Content

  1. What is Digital marketing?
  2. Importance of Digital marketing
  3. How Digital marketing works?
  1. Essentials of a website
  2. Planning a website
  3. Case Study Discussion
  1. Why analytics is so important?
  2. Fundamentals of Google analytics
  3. Monitoring bounce rate
  4. Tracking conversions
  5. Other analytics platforms
  6. Monitoring traffic sources
  7. Monitoring visitors behavior
  8. Measurement
  9. Setting up Dashboards
  10. Taking corrective actions if required
  1. What is SEO?
  2. What are search engines?
  3. What are keywords?
  4. Tools to find keywords (paid & free)
  5. How to find relevant keywords?
  6. Planning SEO of a website
  7. Monitoring SEO process
  8. Preparing SEO reports
  9. On page optimization
  10. Off page optimization
  11. SEO Webmaster Tool
  1. What is online advertising?
  2. Types of online advertising
  3. Ad Networks
  4. Search Campaigns
  5. Google Adwords and how to do it
  6. Digital Display Campaigning
  7. Tracking & measuring ROI of online advertising
  8. Assignment on allocating funds to various online advertising platforms
  1. What is social media?
  2. Understanding the existing Social Media paradigms
  3. How social media marketing is different than other forms of Internet marketing?
  4. Facebook marketing
  5. Linkedin Marketing
  6. Twitter marketing
  7. Google+ Marketing
  8. Video marketing
  1. Optimizing Your Website for Search Engines
  2. Creating Content with a Purpose
  3. The Fundamentals of Blogging
  4. Amplifying Your Content with Social Media
  5. Enticing Clicks with Calls to action
  6. The Anatomy of a Landing Page
  7. Guiding the Next Step with Thank You Pages
  8. Sending the Right Email to the Right Person
  9. The Power of Smarketing
  10. Taking Your Sales Process Inbound
  11. The Pillars of Delight
  1. What is email marketing?
  2. Biggest challenge in email marketing
  3. Increasing email subscription/ opt-in list
  4. Legitimate/ opt-in email marketing
  5. Using software’s to do email marketing
  6. Creating your own email list of millions of email id’s
  7. Best practices of email marketing
  8. Writing a good email creative or html template
  9. Inbox Deliverabilty
  10. Email ReTargeting
  11. Opt-in Data Segmentation
  12. Split Testing
  13. Scheduling
  14. Measurement & Metrics
  15. Multiple Email Campaigns
  16. Guidelines
  1. What is lead generation?
  2. Different ways to generate leads
  3. What are landing pages?
  4. How to create a landing page?
  5. Best practices while creating a landing page
  6. How to convert leads into sales?
  7. How to nurture leads?
  8. What is a lead funnel?
  9. Adopting correct marketing strategy for lead funnel
  10. Examples of lead nurturing and strategies to convert leads into sales
  11. How to convert dead leads- some examples
  1. What is affiliate marketing?
  2. Affiliate marketing scenario in India
  3. Different ways to do affiliate marketing
  4. Live examples of how people are making money as an affiliate
  5. Some of the top affiliate networks in the world
  1. What is ecommerce?
  2. Top ecommerce websites around the world
  3. Ecommerce scenario in India
  4. Why you need a solid ecommerce marketing strategy?
  5. Formulating right ecommerce marketing strategy
  6. Using affiliate marketing to promote your ecommerce business
  7. A case study on ecommerce marketing
  1. Key Concepts
  2. Trends in Mobile
  3. Making your Web mobile friendly
  4. Mobile APPS

Prerequisites

Degree holder with basic computer skills.

digital marketing
skillking prerequisites

Who can take this course ?

  • Professionals who want to understand Digital Marketing or know more about Digital channels.
  • Anyone who is responsible for developing or implementing organisation's online marketing strategy.
  • Traditional marketers who want their marketing career or enter into the digital world.
  • Entrepreneurs/Intraprenurs who need to maximize their online channels reach for growing their business.
  • Students who want to gain knowledge on Digital Marketing and increase their job opportunities.

Certification

  • Google Ad words Certification
  • Google Analytics Certification
  • Facebook Certification
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